trade INFO

Samsung SGH-t819

stevensst — Sat, 15 Mar 2008 15:20:58 +0000

features
double shot espresso, to goYou’ll crave the new SGH-t819 in a sumptuous coffee brown color and a sleek design. It’s the latest must-have slider phone with tons of features to keep you entertained. Equipped with a 1.3 megapixel digital camera that can record video clips, the SAMSUNG SGH-t819 also has an MP3 player to let the music play wherever you go. Plus, the microSD™ Memory Card Slot provides added storage for all of your pictures, videos and songs.

microSD™ memory card slot
Store additional pictures, videos and songs with the phone’s removable microSD™ Memory Card.

MP3 player with stereo speakers
Play your favorite songs and store them on the phone or a memory card so you can take your tunes with you.

1.3 megapixel camera
Take and share pictures with family and friends with the built-in digital camera. Get even closer with the digital zoom.

stereo Bluetooth ® Wireless Technology
Go wireless and connect your SGH-t819 without wires to your Bluetooth enabled computer and headset.

Sony Ericsson Appoints iris to Manage its Global Activation Strategy

stevensst — Sat, 15 Mar 2008 15:14:36 +0000

Sony Ericsson has announced that it has appointed integrated marketing agency iris to handle its global activation strategy, following a competitive pitch. As its global activation agency, iris will be responsible for implementing integrated campaigns across all of Sony Ericsson’s sports marketing properties, retail business and sales promotion work. The appointment is part of Sony Ericsson’s move to increase integration across all of its marketing activity as well as drive efficiency and greater consumer engagement.

With this is mind, iris will also provide strategic and creative leadership for Sony Ericsson’s $88m global title sponsorship of the Sony Ericsson Women’s Tennis Association (WTA) Tour.iris, an independent global network, has in recent months launched a Latin America operation to service the Sony Ericsson brand, with further expansion planned in key markets across the globe.Dee Dutta, Corporate Vice President and Head of marketing for Sony Ericsson, said, “We’ve been working with iris for a number of years and on an increasingly global basis over the past twelve months.

They have the necessary skills, talent and ambition to deliver truly integrated campaigns to help Sony Ericsson achieve our objective of becoming one of the top three players in our industry.” Ian Millner, CEO and founder of iris said, “This is a brilliant sign of the health in our partnership, and the ability of our two businesses to challenge one another and to always be pushing hard to stay sharp. It is also symbolic of our progress as a global network”.

About Sony Ericsson

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.

The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women’s Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year.

About iris:

iris is an independent, integrated marketing agency working across all media and all disciplines.

Working with clients including Shell, Sony Ericsson, COI, ING, adidas and Coca Cola the agency is committed to ‘Media Anything, Idea Everything’ – a creative vision that encompasses iris’ interpretation of integrated marketing. iris provides true integration through its key divisions iris Digital, iris Direct, iris Experience, iris PR and iris Consulting. iris prides itself on two key abilities; seeing the potential and exposing mediocrity.

These two objectives have guided the agency’s work since conception, combined with a concerted effort to be the best agency their clients have ever worked with, and the only agency that truly talented people want to work for. Established in 1999 by Ian Millner and Stewart Shanley, the iris group has shown considerable development in the last seven years, employing 400 people and growing by at least 50% year on year.

It has been voted agency of the year by Marketing, Marketing Week, MCCA, ISP and is a Sunday Times Top 100 Fast track company with offices in London, Manchester, Singapore, Sydney, New York, LA, and New Delhi.

More info : www.sonyericsson.com

Samsung and Adidas launch miCoach phone

stevensst — Sun, 09 Mar 2008 09:11:00 +0000

Samsung Electronics Co., Ltd, a leading provider and innovator of mobile phones, and German sportswear giant adidas have joined forces to launch miCoach phone – the first true sports music mobile.

The launch of this unique gadget comes amid growing public awareness of the importance of a healthy lifestyle. This is the perfect device for people who want to work out and enjoy music and other multimedia functions at the same time.

The miCoach phone will be available in Germany and other European countries from mid-March.

“The miCoach phone opens a brand new “sportronics” market created for active users with multimedia tastes” said YH Lee, Vice President, Marketing of Samsung’s Telecommunications Business. “We know what consumers want from their phones, and we are adding a wider choice of mobile phones to get closer to individual consumer’s lifestyles.”

“miCoach is the most advanced interactive training system in the marketplace, blending sophisticated mobile technology with the most advanced in sport innovation and training” said Eric Liedtke, Vice President of adidas Brand Marketing. “The uniqueness of miCoach is that it collects and analyzes personal data and then customizes training plans based on your fitness level and specific goals, while giving you real-time feedback during your workout via the miCoach phone.”

The miCoach phone, equipped with a stride sensor and heart rate monitor, provides a comprehensive on-the-go personal training system. The phone provides training tips and time updates, and encourages users with music tailored to the workout.

With one click, users can connect to the stride sensor and heart rate monitor and begin a workout that suits the user. A personal coach advises runners to “Speed up to power zone” or tells them that “15 minutes is completed”. Tapping the phone twice produces instant updates on the workout. The 2.0 inch LCD shows a real-time visual display of time, heart rate, distance, speed and calories burned.

The miCoach phone also delivers music to motivate athletes to exceed their limits. Users can arrange songs according to tempo or motivational value, enabling them to listen to exactly the right type of music that they want.

The miCoach phone is slim enough to easily accompany sports enthusiasts on all their workouts with its 14.5mm compact slider design. The rugged navigation key and the textured back offer an outstanding grip.

The phone is equipped with a 2-megapixel camera and 1GB memory capacity, helping users capture their workout milestones. It is armed with extensive USB and Bluetooth connectivity options, offering fast file transfers of multimedia contents and seamless sync with the web portal (www.miCoach.com)

For more information please visit www.samsungmobile.co.uk

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

About adidas AG:

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.